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Fundamental concepts of marketing. In this course, you will develop the following competencies: FX:Students will be able to identify and discuss all of the IMC promotional tools: advertising, direct marketing, internet/interactive marketing, public relations, sales promotion and personal selling, and apply at least three of them in the design of … Course Number: IMC 559. 102-principles & practice of marketing 104-information communication technology 105-communication 107-entrepreneurship project 17. COURSE OUTLINE Business Communications Course Description BE 130. Business Communications. Students will gain industry background knowledge to knowledgeably navigate Internet Marketing topics including online … Throughout 2022 Oxford College of Marketing will be delivering a series of lunchtime masterclass courses, covering a range of practical marketing topics. This course explains the basic concepts, strategies, and activities of marketing communication. However, the … This course aims to provide students with the skills and knowledge to work within a marketing and communication context. 13/Jan/2016. It gives clear understanding of traditional advertising and promotional … Discuss the major types of marketing communication techniques. 2. The relevant readings, to be read in your own time, provide more detail about these concepts. MKTG2001- Principles of Marketing 12. COURSE OUTLINE MKG220 Marketing Communication Course Coordinator:Jacqueline Burgess (jburgess@usc.edu.au) School:School of Business and Creative Industries 2021 Semester 2 USC Sunshine Coast USC Moreton Bay USC Southbank BLENDED LEARNING Most of your course is on campus but you may be able to do some components of this Faculty of Humanities and Education. 3. After successfully completing this course, students will be able to: Apply the key terms, definitions, and concepts used in integrated marketing communications. In general, marketing communication is classed as Sales and marketing is a Knec course under Business Technical and Vocational Education and Training (BTVET).You can either pursue a certicate or a diploma course depending on your qualifications.To pursue Certificate in this course,you are required to have obtained a minimum of D plain in KCSE while Diploma requires a C- .Successful … Course Information: 1.1 Class Location and Time: Sec. This marketing and communication course is the ideal qualification to take your creative passion one step further! Attention will be given to the various IMC tools used in contemporary marketing including advertising, … Using clear explanations, real-life examples, and an animated style, the course solidifies the relationship between business, marketing principles, and written communications.
The HNC in Marketing Communications (SCQF level 7) develops knowledge and skills in areas such as marketing theory and practice, advertising and PR, and using digital and social media (including analytics, search engine optimisation etc). Familiarity with the four "Ps" of marketing: product, price, packaging and promotion. Many students from our marketing courses go on to graduate training schemes in organisations in a broad range of sectors such as Marks & Spencer, Mars, Microsoft, Virgin Mobile, Sky, Aldi and Proctor & Gamble, as well as in marketing communications and digital marketing agencies. How to Write a Communications Plan. Course Level Student Learning Outcomes. GOALS: 1. course in tandem with readings intended to impart skills in regards to planning campaigns, doing communications needs assessment and formative research, media content analysis, process … Business Communication. Conduct an audit of your current communications materials. Overview of available Digital Platforms (Google Search, Youtube, Facebook, Instagram) and the digital properties they offer. 18/Oct/2020. The Diploma of Marketing and Communication is a logical qualification upgrade from the Certificate IV. 16 2/13. Persuasive communication Ch. The History & Growth of Integrated Marketing Communications . This course provides students with a theoretical and applied understanding of persuasive marketing communication. In this course, you'll take a deep dive into integrated marketing communications, or IMC. Home; Topics. This course is designed for you, undergraduates, to improve your understanding of and skills in marketing as a discipline. Words: 483. MKTG3001- International Marketing Management 15. 5. Introduction to Marketing. Mathematics-I; 2nd Semester. Course Description and Objectives This course has three main objectives: 1. Principles of Management. The emphasis will be on the role of advertising and other promotional mix elements in the integrated marketing communications program of an organization. For more than 150 years, Huron has specialized in undergraduate education in the arts and social sciences. Course Outline (Higher Education) School: Federation Business School Course Title: MARKETING COMMUNICATION Course ID: BUMKT3701 Credit Points: 15.00 Prerequisite(s): (BUMKT1501 or … Qualifications merged to better fit industry … Your marketing communications plan directs how you will communi-cate with various audiences: employees, clients, media, and others. Advanced Integrated Marketing Communication Campaigns. Through the use of … This course … Course Syllabus Course Information Assessment Course Expectations Policies Course Information Course Description. This course is designed to provide an in-depth look at the principles, practices, and strategies utilized when incorporating the Internet into a public relations or marketing communications plan. The course is designed and taught in problem-based or project-driven mode, which aims to facilitate real life application of the techniques in a variety of media and communication settings, such as data journalism and social media marketing. Marketing Management-1 Course Outline. Course Objective. The course focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level. The course will provide with a systematic framework for understanding marketing management and strategy. This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. MGMT2012 - Quantitative Methods 14. If you have a competitive edge and enjoy developing creative business ideas, then BSB42415 Certificate IV in Marketing and Communications is a great starting point to build your … You will learn … Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communications industry - and gain expertise in communication, marketing concepts, media planning, social media and budgets. Who is this course for? Graduates will be able to perform advertising/communications functions using a variety of media techniques. This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including … About this course. … Marketing and Communications play an essential role in the growth of any business, and is a dynamic and exciting career choice. You may also see sample essay outlines . MOS 3322G Integrated Marketing Communications Course Outline: Section – 001, 002 Winter 2018 . An Introduction to Integrated Marketing Communications A. Integrated Marketing … Sometime Name of course is being changed . Table of Contents [ show] 6 Types Of Digital Marketing Course Content. Understanding the relationship between integrated marketing communication and the marketing mix. Develop an integrated cross-media strategy and creative message and concept to reach the target audience and deliver the brand promise through an IMC campaign. Structure an integrated marketing communications campaign plan based on the application of marketing concepts, principles, and practices within an organization. It teaches practical business communication techniques for planning, organizing, selecting, writing, and presenting information in business or industry. Course Description.

Throughout their experiences in the marketing … We will examine the strategy of communication and the effective use of communication elements: advertising, sales promotion, personal selling, public relations, and media. Financial Accounting. • know and understand other specific forms of marketing communication. This is the standard course … However, some of the SEO techniques that you will learn from SEO marketing course are: On-Page & Off-Page SEO … Elements & Explanation of the Promotion al Mix … Financial Accounting. Distribution Strategy. Conduct and evaluate marketing research and apply these findings to develop competitive and positioning strategies and to select the target audience (s) for the IMC campaign plan. Sales and marketing course information,qualification and careers. COURSE OUTLINE Introduction to Marketing Course Description BA 140. Advanced Certificate in Digital Marketing and Communication. 3 hours credit. Our masterclasses as designed … Scope: This course is designed to introduce Integrated Marketing Communications (IMC) focusing on Advertising, Media and Creative Industry. Students will learn about various … Class Location and Time: Room: SSC 2036 Time: Mondays 2:30 PM to 5:30 … MGT 3907 Business Communication 3 MGT 3940 Business Research Methodology 3 MGT 4914 Entrepreneurship 3 MKT 2280 Principles of Marketing 3 Major Required Courses 30 credits-----MIS 3122 Principles of Electronic Commerce 3 MKT 3102 Integrated Marketing Communications 3 MKT 3515 Purchasing and Supply Chain Management 3

Courses. Is superseded by BSB40820 - Certificate IV in Marketing and Communication. 001 – Tuesday 2:30pm – 5:30pm (loc. COURSE OUTLINE REVIEW DATE: September 2024 GENERAL COURSE DESCRIPTION: The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in … marketing communications approach as a means of planning, integrating and delivering marketing co mmunications that build equity for brands. 4. 1. Graduate Courses. Group … Examines marketing communications research, with an emphasis on digital communication. This is the standard course outline , given by GCUF Campus can vary a bit. LDP: Template for proposing new course outlines_v2018_Internal Faculty Course Summary New digital technologies have fundamentally reshaped marketing theory and practice over the last decade. Program description. the course of 3 years) Objective 3: Etc. MKTG3002 - … 3. This course builds on the understanding of marketing principles and practices gained in Semester 1, and aims to examine the process of planning and managing marketing communications, within communication agencies and between agencies and clients, and the factors which impact on effective, responsible integrated marketing communications programmes. Upon successful completion of this course students will be able to: 1. Principles of Marketing. Marketing Bachelor's Degree Requirements. In addition, it aims to provide students with critical thinking and analysis skills needed to function in a lower level coordinating role within a marketing department. Text Date. Course Outline – Promotion Management. A company’s marketing strategy is a vital to its success, and marketing communications make up a significant portion of this strategy. … Students are to follow the requirements of the Handbook for the year they commenced the course. We use … After completing the course, you can use these Inspire Education qualification to gain an entry level job or to advance your career in Marketing and Communication. The course covers different types of promotional tools, media and methodologies of integrated marketing communication process. To illustrate the 15 (Paper I due) 2/15. The courses are delivered online, so you can … This program is designed to provide training in the theoretical and practical aspects of modern marketing communications. MART 201 Integrated Marketing Communications COURSE OUTLINE Semester Two, 2016 . Description Whenever you are in a meeting, starting a business, or going for a new job interview, be … Principles of Marketing. This communication course is designed for students needing additional assistance in meeting the language standards of a credit introductory business and technical Communication course. Film Production Programme. Personal selling Ch. The course is designed and taught in problem-based or project-driven mode, which aims to facilitate real life application of the techniques in a variety of media and communication settings, such as data … MGMT2004 - Computer Applications 13. Huron’s Marketing and Communications Department tells the stories of the people, the work, and the exceptional value that Huron delivers globally. MART 201 Integrated Marketing Communications Page 3 Course Learning Resources Required text Belch, Belch, … We … Caribbean School of Media and Communication. Effective marketing communication across an array of platforms and channels is key to business success. Please refer … Computer orientaion and Packages. 14 (draft I) 2/8. The midterm exam will be weighted 30% and the final exam 35%. Related courses that utilize your course as a prerequisite or co-requisite will likely build on the outcomes mapped out in your current course outline. Learn the leading digital and social media tools and best practices used in modern business to succeed in the marketing communication industry and gain expertise in communication, marketing concepts, media planning and social media. B. The course will provide with a systematic framework for understanding marketing management and strategy.

After successfully completing this course students will: Know how IMC fits into the marketing mix. Our curriculum is designed with input from employers, industry experts, and scholars. F. Tactics and Metrics The tactical section of your marketing plan should outline the tangible communication vehicles you plan to deploy to reach the established objectives. Marketing Communications Free Course (LinkedIn Learning) This is an introductory course offered … Our course is designed with today digital world at … Apply all aspects of integrated marketing communication, including advertising, sales promotion, public relations, personal selling, … Set SMART goals for your communications plan based on the results from your audit. Learn Integrated Marketing Communications online with courses like Integrated Marketing … Course Information: 1.1. SH … • develop concrete marketing communication plan, • follow the SOSTAC model design in the design, • thinking at each stage of the design complexity of managing marketing communications, • present a marketing communications plan designed classmates, Marketing Communication Winter 2021 Course Outline Information, Marketing, Operations Area DeGroote School of Business McMaster University COURSE OBJECTIVE To provide students with a … The units are more detailed and incisive and will result in increased skills and knowledge and an … Our Careers Centre provides support in finding the right job for you. You'll learn theories combined with real-world applications and … This course will introduce you to the concept of Integrated Marketing … Prerequisite: A score at a predetermined level in reading and writing on a placement …

You should outline at least five methods and provide a brief description of each, including one key point about effectiveness of the … Purpose: To assist students to prepare a practical integrated marketing communication plan for. This course will enable the student to gain an understanding of the issues and strategies involved in marketing for organizations. Course Outline of Marketing Management. Course Description. VIEW ALL TOPICS. Marketing Management-1 Course Outline Course Objective The course focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level. Integrated marketing communication (IMC) is a strategic marketing process that aligns business objectives with customer-centric communications. This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. We enhance the Huron brand and bring it to life by communicating the successes of Huron’s exceptional faculty, staff and students. Supersedes BSB41315 - Certificate IV in Marketing. Participants will review the many marketing tools available, digital or conventional, … Topics include an overview of integrated marketing communications (IMC) and brand building; basic IMC strategies; creating, sending, and receiving brand messages; IMC functions; social, legal and ethical issues in IMC; international marketing communication; and effectiveness, measurement, and evaluations. Corporate Marketing Strategy Marketing Communications Plan Product A Marketing Plan Product B Marketing Plan How to Use This Consulting Playbook This playbook consists of six stages, each with a description, steps, Many marketing courses require a final project that allows students to apply theoretical concepts learned throughout the semester to the business environment. What you say, how you say it, how often you say it, the media channels you use to distribute your message, how you respond to complaints—all of this affects customers' experiences with your brand. Principles of Management. INTENDED LEARNING OUTCOMES (ILOs) On successful completion of this course, students should be able to: 1) identify the steps and principles of the integrated marketing communication (IMC) campaign process. MARK6021 Integrated Marketing Communications 8 3.2 Learning Activities and Teaching Strategies The lectures will outline the main concepts of integrated marketing communication, real-world examples and their managerial implications. Marketing Communication and Advertising - Course Handbook @ UOW. 1. Business Communication. The emerging medium of PR. Understand how the communications process fits into and works with consumer behavior with emphasis on the consumer decision making process. 1902 – craft certificate in sales & marketing (module ii) 201 … Animation Courses. MOS 3322F Integrated Marketing Communication (IMC) Course Outline: Section – 002 / Fall 2012 1. Course grades will be based on two exams and two papers. Integrated Marketing Communications courses from top universities and industry leaders. 1- SEO Course. Through this course, the students will be prepared for further study in advertising with the aim of becoming practitioners. 2) assess customers, competitors, strategies, and tactics from a marketing communication perspective. Be able to describe and apply an IMC approach to a marketing communication problem. 11.
Integrated Marketing Communications marketing communication Students will learn an analytical approach to the study of …

2. Overall understanding of the marketing function. Students must work in teams. 3 hours credit. Mathematics-I; 2nd Semester. B. OUTLINE OF INSTRUCTION: I. You should outline at least five methods and provide a brief description of each, including one key point about effectiveness of the marketing communication technique 1. Advertising Ch. Learn to analyse customer and market data, obtain valuable insights to … MART 201 Integrated Marketing Communication Page 4 Course Calendar The course calendar (in this outline) details scheduling information.Note that this calendar may change as the course proceeds. This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. NC State University Communications can serve as a resource when Discusses the elements of the marketing communication mix. You can check the full course outline of the Fundamentals of Branding, Marketing Communication and Advertising course on the website. Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public … The purpose of this subject is to provide students with an appreciation of marketing communications in general, and advertising in particular. The University of … It considers important issues that relate to the development of promotional campaigns that are created to support a firm's strategy. Marketing communication goes beyond advertising and includes all traditional and digital communication methods. Marketing Comm Lecture 9 Marketing Comm Lecture 7 Marketing Comm Lecture 5 Tran Hoa Binh - 18851319 - Week 7 Marketing Comunication blog week 3 Marketing Communications Exam Notes … Computer orientaion and Packages. As part of a cross-course team project (with Brand and Campaign Strategy, Consumer Experience Marketing, Owned Marketing Communications, and Earned Marketing Opportunities), students will … Learning experiences will incorporate lecture, discussion, group project … 1. Course Outline Module/Topic Module 1: An introduction to internet marketing Lesson 1: Relevance of the Internet to the modern marketing concept Lesson 2: E-definitions ( internet marketing- e- marketing, e- commerce) Lesson 3: Key differences between internet marketing and traditional marketing … Course Description: This course is designed for you, undergraduates, to improve your understanding of and skills in marketing as a … … Course Outline and Method: The Advertising & Marketing Communication course is a 10 …

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